Early access · by invitation

Your Google Ads, looked after every day — by an assistant that asks before it acts

Analytica checks your Google Ads and Merchant Center daily, tells you in plain words what is happening and why, and prepares concrete changes. Nothing changes in your account until you say “Yes”.

Good morning! Two things from yesterday 1) 46 € went to search terms like “free online course” that never bring enquiries.
2) Last year conversions around Black Friday were 1.9× normal — it is in 4 weeks.
What I suggest for the search terms
A) Add 3 negative keywords saves ≈ 45 €/month, no effect on enquiries
B) Switch the broad keywords to phrase match fewer random clicks, a bit less reach
C) Lower bids on the 2 weakest keywords saves ≈ 30 €/month, keeps reach
Choose AKeep as is

What it checks for you every day

The work of a good account manager — the things a busy owner forgets, misses or doesn’t know to look at.

Spend, results and budget pace

Unusual spend or drops, campaigns hitting their budget, the account budget running out, your monthly budget pace.

Search terms and keywords

What people actually typed: wasted terms and junk words for negative keywords, converting terms to add as keywords, negatives that block your own keywords, fast-rising searches.

Conversion tracking health

Conversions that stopped recording, page views counted as sales — if tracking is wrong, every other decision is too.

Bids and budget against your goals

Bid strategies and targets compared with your own goals. Google’s “raise your budget” is the last step, not the first — and position is your choice, not “always first”.

Disapprovals and ad quality

Disapproved ads and assets, ad groups left without a working ad, low Quality Score with the reason, weak ad strength, broken landing pages.

Holidays and sales dates

Public holidays and shopping dates for your countries, and how your account did around them last year — so budget and campaigns are ready in time.

Products and Merchant Center

Products that spend without selling, products that can’t be shown and why, price mismatches with your site.

Ads and images

New responsive search ads, sitelinks and callouts, image variants for Performance Max in the right sizes — from your own photos, logo and website.

Hours, devices, places

Hours, devices, cities and Performance Max placements (like mobile games) that cost a lot and bring little.

You stay in control

An assistant that works inside your rules — not a black box that spends your money.

Your main rules

A monthly budget, goals per account or per campaign (cost per lead, ROAS), bid ceilings and your own instructions like “don’t touch the brand campaign”.

“Yes” before every change

Usually three different options with the expected effect and risk. Changes are checked with Google first, then applied — and you can undo any of them.

Automations you switch on

Per campaign, if you want: bid schedule by hour from your own data, or holding a chosen position for selected keywords — always within your limits.

Every change in the log

Who asked, who approved, what changed — including edits made directly in Google Ads.

A short email, not a dashboard

Weekly by default (daily or monthly if you prefer), urgent problems right away. Chat with the assistant in English, Estonian or Russian.

Your data stays yours

Hosted in the EU. Google data is used only to run your ads, never sold or used for advertising. Privacy policy.

How it works

No developer token, no scripts, no setup of your own server.

Sign in with Google

Choose the Google Ads accounts the assistant should look after. Merchant Center is optional.

Set your main rules

Monthly budget and goals — or let the assistant suggest goals from the last 60 days.

Decide in chat or email

The assistant brings findings with ready options; you tap “Yes”, it applies the change and checks the effect a few days later.

Pricing

Per Google Ads account per month, excl. VAT. The plan follows the account’s average monthly ad spend over 3 months. Ad spend is paid to Google directly.

Lite

ad spend up to 500 €/mo
49 € / month
  • Everything in the assistant
  • Merchant Center +19 €

Start

up to 2 000 €/mo
99 € / month
  • Everything in the assistant
  • Merchant Center included

Grow

up to 10 000 €/mo
199 € / month
  • Everything in the assistant
  • Merchant Center included

Pro

over 10 000 €/mo
from 349 €
  • By agreement
  • Several channels and markets

Start: 14 days free (card required), then 2 months at −50%, then the full price. Cancel any time in one click; we remind you 7 days before the first payment.
Click-fraud blocking coming soon — +29 € per account. The click-fraud detector will be free for everyone.

Coming next

Search Console and Google Analytics soon

Organic searches your ads don’t cover yet, and conversion checks against GA4. Included in every plan.

Click-fraud protection soon

Recognising the same device clicking again and blocking it for a short time — not whole mobile networks.

Profit, not just revenue later

Real orders, returns and margin from your shop — so the assistant optimises for profit.

Questions

Do I need to know Google Ads?

No. The assistant explains things in plain words and always says what it suggests and why. If you do know Google Ads, you will see the numbers behind every proposal.

Will it change anything without me?

No. Every change waits for your “Yes”. The only exception is an automation you switch on yourself for a specific campaign or keywords — and it works only inside the limits you set.

Will Google’s own recommendations be applied?

Only the useful ones, after your OK. Suggestions like “raise your budget” or “raise your bids” are checked against your goals and real data first — they are often not the best move.

Can my agency or freelancer keep working in the account?

Yes. Edits made directly in Google Ads appear in the change log, and the assistant takes them into account.

Which languages?

The app and emails are in English, Estonian and Russian.

How can I cancel?

In Settings → Plan and payment, in one click. The plan stays active until the end of the paid period.

Request access

We are opening Analytica gradually. Leave your details — we will reply within a working day and send an invitation.