Analytica checks your Google Ads and Merchant Center daily, tells you in plain words what is happening and why, and prepares concrete changes. Nothing changes in your account until you say “Yes”.
The work of a good account manager — the things a busy owner forgets, misses or doesn’t know to look at.
Unusual spend or drops, campaigns hitting their budget, the account budget running out, your monthly budget pace.
What people actually typed: wasted terms and junk words for negative keywords, converting terms to add as keywords, negatives that block your own keywords, fast-rising searches.
Conversions that stopped recording, page views counted as sales — if tracking is wrong, every other decision is too.
Bid strategies and targets compared with your own goals. Google’s “raise your budget” is the last step, not the first — and position is your choice, not “always first”.
Disapproved ads and assets, ad groups left without a working ad, low Quality Score with the reason, weak ad strength, broken landing pages.
Public holidays and shopping dates for your countries, and how your account did around them last year — so budget and campaigns are ready in time.
Products that spend without selling, products that can’t be shown and why, price mismatches with your site.
New responsive search ads, sitelinks and callouts, image variants for Performance Max in the right sizes — from your own photos, logo and website.
Hours, devices, cities and Performance Max placements (like mobile games) that cost a lot and bring little.
A small code on your site shows ad clicks that look fake — bots, the same device clicking again, clicks Google charged that never reached your site — and what they cost. A ready report to ask Google for a refund.
Which searches already bring you free visitors, where ads pay for clicks you would get anyway, and searches nobody covers yet.
An assistant that works inside your rules — not a black box that spends your money.
A monthly budget, goals per account or per campaign (cost per lead, ROAS), bid ceilings and your own instructions like “don’t touch the brand campaign”.
Usually three different options with the expected effect and risk. Changes are checked with Google first, then applied — and you can undo any of them.
Per campaign, if you want: bid schedule by hour from your own data, or holding a chosen position for selected keywords — always within your limits.
Who asked, who approved, what changed — including edits made directly in Google Ads.
Weekly by default (daily or monthly if you prefer), urgent problems right away. Chat with the assistant in English, Estonian or Russian.
Hosted in the EU. Google data is used only to run your ads, never sold or used for advertising. Privacy policy.
No developer token, no scripts, no setup of your own server.
Choose the Google Ads accounts the assistant should look after. Merchant Center is optional.
Monthly budget and goals — or let the assistant suggest goals from the last 60 days.
The assistant brings findings with ready options; you tap “Yes”, it applies the change and checks the effect a few days later.
Per Google Ads account per month, excl. VAT. The plan follows the account’s average monthly ad spend over 3 months. Ad spend is paid to Google directly.
Start: 14 days free (card required), then 2 months at −50%, then the full price. Cancel any time in one click; we remind you 7 days before the first payment.
The click-fraud detector is included in every plan. Automatic blocking — +29 € per account: the address of a fake click is excluded from your campaigns for 2 hours — never whole mobile networks.
Conversion checks against GA4 — to catch conversions that Google Ads counts wrong. Included in every plan.
Real orders, returns and margin from your shop — so the assistant optimises for profit.
Analytica is made by Ivan Tuzov, who has been running Google Ads for businesses since 2012. The assistant checks your account the way he checks his clients’ accounts every day — the same checks, the same rules, the same “ask before you change” habit.
More about Ivan →No. The assistant explains things in plain words and always says what it suggests and why. If you do know Google Ads, you will see the numbers behind every proposal.
No. Every change waits for your “Yes”. The only exception is an automation you switch on yourself for a specific campaign or keywords — and it works only inside the limits you set.
Only the useful ones, after your OK. Suggestions like “raise your budget” or “raise your bids” are checked against your goals and real data first — they are often not the best move.
Yes. Edits made directly in Google Ads appear in the change log, and the assistant takes them into account.
The app and emails are in English, Estonian and Russian.
In Settings → Plan and payment, in one click. The plan stays active until the end of the paid period.
Sign in with Google, choose your Google Ads accounts — the assistant starts its first check right away. 14 days free, then the plan for your ad spend; cancel any time.
Questions first? Write to support@analytica.ee — we reply within a working day.