Finally understand WHY your ads work or don't work with our revolutionary AI-driven Marketing Mix Modeling + Agent-Based Simulation platform. Get clear answers about your marketing performance and make data-driven decisions with confidence.
Despite increasing ad spend, your sales are declining and you don't know why.
Some campaigns work great while others don't, but understanding the reasons remains a mystery.
With limited resources, you need to know which channels will bring the best results.
Traditional analytics can't predict complex consumer behavior or simulate market reactions.
"Your sales dropped because of increased competitor activity and seasonal changes. Here's what you can do about it..."
"This campaign performs better because of optimal audience targeting and creative resonance. Here's how to replicate this success..."
"Based on your goals and market conditions, here's exactly how you should allocate your budget across channels..."
"Our agent-based model predicts your audience will respond to this campaign with a 15% conversion rate, with strongest response in these segments..."
Analytica combines the best of statistical analysis, behavioral simulation, and customer data management to give you insights no other platform can provide.
Google's open-source Marketing Mix Modeling platform that uses Bayesian causal inference to measure the incremental impact of your marketing.
Agent-based modeling framework that simulates individual consumer behavior and market dynamics from the bottom up.
Natural language processing that translates complex analytics into clear, actionable insights you can understand.
Privacy-focused web analytics that provides rich user journey data without cookie restrictions or ad blockers limitations.
Enterprise-grade Customer Data Platform that creates unified customer profiles from multiple touchpoints, online and offline.
Meridian provides channel-level effectiveness while Mesa simulates individual consumer reactions, giving you the complete picture.
Understand how different audience segments respond uniquely to your marketing, beyond what traditional analytics can reveal.
Detect unexpected patterns and consumer behaviors that emerge from complex interactions in the market.
Test marketing strategies in a virtual environment before investing real money, reducing risk and increasing confidence.
Matomo and Unomi provide first-party data directly from your website, calibrating models with actual customer behavior, not just assumptions.
Our entire stack is built with privacy in mind, allowing deep analytics without compromising customer data or regulatory compliance.
We automatically gather data from all your marketing channels, website visitors, and market conditions.
Apache Unomi creates unified customer profiles across all touchpoints for a complete view.
Our Meridian-powered MMM analyzes historical performance to quantify each channel's contribution.
Our Mesa-powered ABM simulates how consumers and competitors interact in your market.
OpenAI transforms complex data into clear, actionable recommendations you can understand.
Flexible plans designed to fit businesses of all sizes. Get enterprise-grade marketing analytics at a fraction of traditional costs.
Join our early access program to receive preferential pricing when we launch. Early adopters will help shape our offering while getting substantial value from day one.
We're preparing to begin development of Analytica. Here's our roadmap:
Development of backend (FastAPI, MySQL, API data collection), Matomo integration, basic analysis models (Meridian), charts and tables in admin panel (React + Chart.js), basic AI data analysis (GPT), and launch of pilot testing.
Implementation of Apache Unomi CDP, creation of advanced Mesa model (customer behavior + competition), deep AI integration (automated report analysis), What-If scenario functionality in admin panel, and launch for first clients.
Optimization of performance and UX, advanced integration between all platforms (Meridian, Mesa, Unomi, and Matomo), launch of marketing campaign, and monetization through subscription plans.
We're looking for marketing teams ready to test our platform and provide feedback. Early users will receive special terms and direct access to our development team.
Join our waitlist to be among the first to get clear answers about your marketing performance with our revolutionary MMM+ABM platform.
Your personal analytics advisor